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Digital Media Platform Modernization and Engagement Optimization

agileengine.com

Media

Sports

Entertainment

Digital Transformation Challenges

Need to maintain market leadership through accelerated mobile content delivery, streamlined data management for marketing experiments, and enhanced administrative capabilities while supporting rapid growth across multiple digital channels

About the Client

Leading digital publisher with 120M+ monthly engagements, specializing in sports content across web and mobile platforms

Strategic Project Goals

Achieve sub-1 second mobile load times across all content platforms
Implement scalable data aggregation solutions for marketing optimization
Develop robust administrative tools for website management
Enhance cross-platform content synchronization capabilities

Core System Capabilities

AMP/Facebook Instant Articles/Apple News content format conversion
Customizable data flow scheduling for marketing experiments
Real-time data synchronization tools
Multi-platform content management interface
Salesforce/Leanplum/Interana integration framework

Technology Stack Requirements

React.js

Ruby on Rails

PostgreSQL

MySQL

Kafka

Redis

RabbitMQ

JavaScript

External System Integrations

Salesforce
Leanplum
Interana
Google AMP
Facebook Instant Articles
Apple News

System Quality Attributes

Sub-1 second mobile load times
Horizontal scalability for 200M+ monthly users
99.99% system availability
Real-time data processing capabilities

Business Value Projections

Expected to drive 15M+ mobile app downloads with 230+ minutes average monthly user engagement, supporting award-winning digital experiences and strengthening market leadership in sports media through technical excellence