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Modernization of Customer Review Management Platform with Real-Time Analytics and Google Integration
  1. case
  2. Modernization of Customer Review Management Platform with Real-Time Analytics and Google Integration

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Modernization of Customer Review Management Platform with Real-Time Analytics and Google Integration

altoroslabs.com
Advertising & marketing
Retail
Manufacturing
Information technology

Challenges with Legacy System and Data Visualization

The existing platform built on outdated Angular technology caused maintenance difficulties, slow response times (due to page reloads during searches), and scalability issues. The system struggled to visualize real-time data from 27 sources across 72 metrics, while business growth demanded improved maintenance workflows and faster feature delivery cycles.

About the Client

A platform enabling businesses to collect, manage, and analyze customer reviews from multiple sources across diverse industries

Key Objectives for Platform Modernization

  • Migrate to modern tech stack without downtime
  • Reduce response time by 50%
  • Implement real-time analytics dashboard
  • Enable bi-weekly feature releases
  • Integrate Google My Business for local visibility

Core System Capabilities

  • React.js-based frontend with virtual DOM for rapid rendering
  • SWR-powered search functionality without page reloads
  • Configurable Highcharts dashboard with 72+ metrics
  • Drag-and-drop interface via React DnD
  • Google My Business integration for account verification

Technology Stack Requirements

React.js
Node.js
TypeScript
SWR
Highcharts
React DnD
webpack
ESLint
Prettier

External System Integrations

  • Google My Business API
  • 27+ review source APIs
  • Real-time data streaming services

Performance and Scalability Goals

  • Zero-downtime deployment
  • 2x faster response time SLA
  • Horizontal scalability for 100k+ users
  • 99.9% system availability
  • Real-time data update latency <1s

Expected Business Outcomes

Enables 2-3 week feature release cycles, improves local business visibility through Google Maps integration, enhances decision-making with real-time analytics from 27 sources, and reduces operational costs through improved system maintainability while supporting 72+ dynamic metrics visualization.

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