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Modernization of Branding and E-commerce Platform for Custom Loft and Bunk Bed Retailer

launchpadlab.com

eCommerce

Manufacturing

Consumer products & services

Business Challenges

Outdated branding inconsistent with product innovation, limited customization capabilities on existing eCommerce platform, poor SEO performance due to flat product architecture, and difficulty maintaining website content with rigid template-based system

About the Client

A retailer specializing in custom-designed adult-sized loft and bunk beds for space optimization in residential spaces

Key Objectives

Create modern, cohesive brand identity reflecting product innovation
Develop flexible API-first CMS architecture for content management
Implement customizable product visualization tools
Improve SEO performance through hierarchical content structure
Enhance user experience for space-constrained customers

System Requirements

Contentful-powered content management system
Interactive bed customization interface with 3D visualization
Modular product page architecture (loft > bed type > accessories)
Brand style guide implementation across digital assets
Responsive design for multi-device space visualization

Technology Stack

Contentful

React

Node.js

GraphQL

Three.js

System Integrations

Payment gateways
Product configurator API
Analytics platform
Email marketing system

Operational Requirements

High scalability for seasonal traffic
Fast page load times (<2s)
WCAG 2.1 accessibility compliance
Multi-environment deployment pipeline

Expected Business Outcomes

Projected 20-25% increase in organic traffic through improved SEO architecture, 15% reduction in customer acquisition costs, and 30% faster content updates enabling rapid market response. Anticipated revenue growth of 40% over 24 months through enhanced conversion rates from interactive product visualization.