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The AVMA website suffered from outdated technology, poor mobile responsiveness, broken pages, and content bloat. Critical challenges included ineffective search functionality, unclear communication of membership benefits, and a weak digital brand presence that failed to reflect the organization's authority in veterinary medicine.
A leading non-profit organization advocating for veterinary medicine advancement, representing 91,000+ veterinary professionals through policy advocacy, education, and member services.
Projected 40% increase in member portal engagement, 25% reduction in content discovery time, and 15% growth in membership conversions through improved value communication. Enhanced SEO performance expected to increase organic traffic by 30%, while modernized design will strengthen AVMA's position as the veterinary industry's authoritative digital resource.