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Modernization of Automotive Remarketing Platform with Enhanced Client Portal and Bidding Application

launchpadlab.com

Automotive

Challenges with Legacy Digital Infrastructure

Flexco's existing digital platform was outdated and unable to efficiently manage a large volume of vehicle data, impacting operational efficiency, client services, and user experience. Data migration was complex due to inconsistent data vendor accessibility. The need for a modernized, streamlined system to support fleet management and online bidding was critical.

About the Client

A leading provider of automotive remarketing services offering fleet management solutions and an online auction platform for pre-owned fleet vehicles to corporations.

Project Goals

Develop a modern, scalable client portal (FlexConnect) for streamlined vehicle reporting and increased client autonomy.
Enhance the existing bidding application (ZoomWarehouse) with a user-friendly interface and improved functionality.
Automate data migration from legacy systems to a new Salesforce-based platform.
Improve operational efficiency by reducing administrative workload and enhancing data accessibility.
Strengthen data security and access controls for sensitive vehicle information.

System Functionality

Self-service client portal with customizable reporting and vehicle status visibility.
Online vehicle bidding with search, filtering, and calculator functionalities.
Automated data migration from legacy systems to a Salesforce database.
Admin interface for managing vehicles and auction data.
Secure access controls to protect sensitive vehicle information.

Technology Stack

Salesforce (Experience Cloud, Sales Cloud)

Heroku (PaaS)

Ruby on Rails

External System Integrations

Existing data vendor systems (for data migration)
Potentially other CRM or ERP systems (to be determined during discovery)

Non-Functional Requirements

Scalability to handle increasing data volume and user traffic.
High performance and responsiveness.
Robust security to protect sensitive data.
Reliable data migration process.

Expected Business Impact

This project will streamline Flexco's operations, empower clients with self-service capabilities, and enhance data security. Expected benefits include reduced administrative overhead, improved data accessibility, increased client satisfaction, and a more efficient vehicle remarketing process. The new platform will enable Flexco to remain a leader in the automotive remarketing industry.