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Modernization and Scalability of Fashion Brand eCommerce Platform

experionglobal.com

eCommerce

Retail

Fashion

Challenges

Sculptural Fashion is facing challenges due to an outdated eCommerce platform resulting in stagnant growth, poor user experience, limited integration capabilities, and compatibility issues with third-party extensions. These issues are hindering their ability to optimize operations, enhance customer engagement, and scale their business effectively.

About the Client

Sculptural Fashion is an Australian fashion brand specializing in contemporary women's clothing, known for its innovative designs and commitment to a modern aesthetic.

Project Goals

Modernize the existing eCommerce platform to enhance user experience and improve overall performance.
Increase website performance by reducing load times and improving responsiveness.
Enable seamless integration with key business systems (ERP, CRM, PIM).
Improve SEO performance and drive organic traffic to the website.
Ensure the platform is scalable to accommodate future growth and evolving business needs.
Reduce reliance on third-party extensions to improve system stability and maintainability.

Functional Requirements

Multi-storefront support (minimum 5)
Product catalog management
Shopping cart and checkout functionality
User account management
Order management and fulfillment
Search and filtering
Promotional tools and discounts
Customer reviews and ratings

Preferred Technologies

Adobe Commerce on Cloud (CoC)

Adobe Commerce (formerly Magento)

Page Builder

Google Analytics

Required Integrations

ERP System
CRM System
PIM System
Payment Gateways
Shipping Providers

Non-Functional Requirements

High Performance (45% improvement in performance, 70% reduction in load time)
Scalability to handle increasing traffic and product catalog size
Security to protect customer data
SEO Optimization
Reliability and Availability

Expected Business Impact

This project is expected to deliver a significant return on investment by driving increased sales, improving customer satisfaction, enhancing operational efficiency, and positioning Sculptural Fashion for continued growth in the competitive fashion market. The project aims to replicate the success observed in the initial phase, with an anticipated increase in website traffic, conversion rates, and overall revenue.