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Modernization and Rebranding of Philanthropic Giving Platform

oomphinc.com

Environmental Services

Non-profit

Challenges in Digital Transformation of Philanthropy

Existing philanthropic giving platform lacked modern branding, mobile responsiveness, and intuitive user workflows. Need for seamless integration with backoffice systems while maintaining compliance with IRS regulations for 501c3 transactions. Transaction processes required clearer communication to users due to hybrid online-offline processing workflows.

About the Client

Community-focused nonprofit organization seeking to modernize its philanthropic giving platform with a user-centric digital solution.

Key Goals for Platform Modernization

Develop new brand identity (name, logo, tagline) aligned with organizational values
Design mobile-responsive web application mirroring online banking conventions
Implement transaction workflow with dual online-offline processing capabilities
Create marketing site to drive user acquisition and platform education

Core System Functionalities

User authentication with secure login
Mobile-responsive donation management interface
Transaction workflow with offline compliance checks
User-initiated transaction cancellation system
Marketing site with explainer videos and testimonials
Real-time transaction status tracking with compliance alerts

Technology Stack Requirements

Responsive front-end framework (e.g., React)

HTML prototyping tools for workflow validation

Cloudflare for bot management

Google Analytics for usage tracking

Hotjar for user behavior analysis

System Integration Needs

Backoffice transaction processing systems
IRS compliance verification APIs
YouTube video embedding for marketing content
LinkedIn marketing analytics tools

Operational Requirements

Cross-device compatibility (mobile/desktop/tablet)
Transaction data encryption and security
High availability with 99.9% uptime SLA
Scalable architecture for seasonal donation spikes
Accessibility compliance (WCAG 2.1)

Expected Business Outcomes

Anticipated 40% increase in online donations through improved UX, 25% reduction in transaction errors via compliance automation, and 30% faster user onboarding with intuitive banking-like interface. Marketing site expected to boost platform adoption by 50% among tech-savvy donors while maintaining trust through UWRI brand continuity.