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Modernization and Expansion of eSoftPlanner Platform for Sports and Leisure Facilities
  1. case
  2. Modernization and Expansion of eSoftPlanner Platform for Sports and Leisure Facilities

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Modernization and Expansion of eSoftPlanner Platform for Sports and Leisure Facilities

djangostars.com
Sports
Education
Health & Fitness
Business services

Legacy System Limitations and Market Expansion Needs

The existing platform required modernization to improve user experience, enhance marketing capabilities, and support business growth. Challenges included outdated technology stack, limited customization options, inefficient booking management, and insufficient tools for client retention and marketing analytics.

About the Client

A US-based platform providing scheduling, payment, and facility management solutions for sports academies, music schools, dance studios, and similar businesses.

Platform Modernization and Business Growth Enablement

  • Restructure the platform architecture for scalability and maintainability
  • Implement a modern technology stack to improve performance and security
  • Enhance user experience through intuitive interface design
  • Develop advanced marketing and CRM tools for client retention
  • Enable seamless integration with third-party payment and analytics systems

Core System Functionalities and Feature Set

  • Online appointment scheduling with real-time availability
  • Multi-currency payment processing and recurring billing
  • Customizable storefront with branding options
  • Marketing waiver management and client consent tracking
  • Advanced reporting tools for ROI analysis
  • Coupon management with usage restrictions
  • Automated email campaigns for user engagement
  • Facility operating hours management with exception handling
  • Role-based access control for staff and administrators

Modern Technology Stack Requirements

Django
Python
React
PostgreSQL
Docker
AWS

Third-Party System Integrations

  • Payment gateways (Stripe/PayPal)
  • Marketing automation tools
  • Google Calendar API
  • Analytics platforms

System Quality Attributes

  • High scalability for concurrent bookings
  • Enterprise-grade security for payment data
  • 99.9% system uptime SLA
  • Cross-browser compatibility
  • Responsive design for mobile users

Expected Business Outcomes

The modernized platform will drive increased user retention through improved experience, boost marketing ROI with advanced analytics tools, and enable business expansion through scalable architecture. Enhanced payment flexibility and automated client engagement features are projected to increase customer acquisition by 30% while reducing operational overhead by 40%.

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