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EdTech Platform Technical Optimization and Automated Marketing Solution Development

djangostars.com

Education

Information technology

Platform Challenges

The platform experienced technical debt, suboptimal search engine performance, and lacked automated video teaser production capabilities. These issues hindered user acquisition, SEO rankings, and scalability for future investment rounds.

About the Client

US-based edtech platform offering educational videos and AI-powered tutorship services

Key Project Goals

Strengthen development team capabilities for technical optimization
Improve SEO performance and page load times
Implement automated video teaser production and YouTube distribution workflow

Core System Requirements

Automated video teaser generation from educational content
API-connected YouTube distribution pipeline
Amazon-powered video conversion service
Smart prioritization algorithm for teaser content
SEO optimization toolkit for page performance monitoring

Technology Stack

Python

Django

AWS (Amazon Web Services)

YouTube API

Open-source libraries

System Integrations

YouTube API for video distribution
Amazon services for video processing
Google Search Console for SEO monitoring

Operational Requirements

High scalability for handling 100M+ user base
Sub-second page load times for SEO compliance
99.9% system uptime for critical services
Cross-timezone development team collaboration framework

Expected Business Outcomes

Enhanced marketing capabilities through automated content distribution, improved search engine rankings driving 30%+ organic traffic growth, and technical foundation for scaling to 100M+ users while supporting future investment rounds.