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Modernization and Enhancement of Electronic Trading Platform

wiserbrand.com

Financial services

Information technology

Business Challenges

Mark's existing trading platform is outdated, characterized by a Windows-style interface and complex navigation. This has led to reduced user engagement, hindered customer acquisition, and limited the platform's ability to offer advanced analytical tools and real-time data capabilities. The platform is becoming a bottleneck for user retention and acquisition, impacting market performance and competitiveness.

About the Client

Mark is a long-standing provider of electronic trading solutions specializing in etrading and investments, serving a global customer base.

Project Goals

Enhance user experience through a modern, intuitive interface.
Improve user retention and acquire new subscribers.
Provide advanced analytical tools and real-time data capabilities.
Increase user productivity with actionable insights.

Functional Requirements

Interactive market widgets with real-time data updates.
Forecasting engine incorporating historical data, seasonality, news sentiment, and ticker correlations.
Real-time data streaming and updates.
Data export and automation capabilities for streamlined workflows.
User-friendly interface.

Preferred Technologies

ReactJS

Java

WebSocket

Required Integrations

Morningstar (and other financial data APIs)

Non-Functional Requirements

High performance and scalability.
Robust data processing capabilities.
Secure data handling.
Real-time data update frequency.

Expected Business Impact

This project is expected to significantly improve user engagement, satisfaction, and retention, leading to increased subscription growth and enhanced market performance. The modernized platform will provide a competitive advantage by offering advanced analytical tools and a superior user experience.