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Digital Transformation of Direct-to-Consumer Financing Platform

launchpadlab.com

Financial services

Automotive

Consumer products & services

Challenges in Consumer Financing Experience

Existing application process required immediate SSN entry triggering hard credit pulls, lacked partial application retention, and had poor data integration with Salesforce ecosystem. This created friction in customer acquisition, abandoned applications, and operational inefficiencies.

About the Client

National provider of technology-driven financing solutions for motorcycles, RVs, powersports, and marine vehicles

Strategic Transformation Goals

Implement soft credit pull capability for prequalification
Create self-service application portal with progress tracking
Enable partial application saving and resuming
Integrate document upload functionality with mobile compatibility
Establish real-time Salesforce CRM synchronization

Core System Capabilities

SSN-optional prequalification engine
Progressive form validation with auto-save
Multi-device document upload (ID, proof of income)
Personalized loan offer calculator with APR/term visualization
Abandoned application tracking dashboard for sales teams

Technology Stack Requirements

Salesforce Experience Cloud

Sales Cloud

Capture® for data validation

DecisionLender API

JD Powers vehicle data integration

System Interoperability Needs

Real-time credit bureau interface for soft pulls
Salesforce CRM data synchronization
Vehicle valuation API integration
Document verification services
Mobile-responsive cloud storage

Operational Constraints

Sub-2 second page load times for 95% of users
99.9% system availability SLA
PCI-DSS compliance for financial data
Horizontal scalability for 10x traffic growth
Role-based access control with audit trails

Anticipated Business Outcomes

Projected 40% reduction in application abandonment, 25% faster sales cycle completion, and 35% decrease in manual data entry tasks. Platform will enable 24/7 customer access, improve lead conversion rates by 30%, and support future expansion into adjacent financing markets.