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Modern Interactive Corporate Website with Advanced Aircraft and Location Filtering
  1. case
  2. Modern Interactive Corporate Website with Advanced Aircraft and Location Filtering

Modern Interactive Corporate Website with Advanced Aircraft and Location Filtering

bravedigital.com
Transport
Business services

Identifying the Challenges Faced by a Global Transport Service Provider

The client currently manages a vast fleet of aircraft, with a website that is outdated, non-responsive, and lacks interactive features. Users face difficulty filtering aircraft based on specific needs such as passenger capacity, range, and region, leading to poor user engagement and missed business opportunities. Additionally, the website does not effectively showcase travel destinations or company history, limiting customer engagement and conversion rates.

About the Client

A mid-sized international transportation company specializing in private jet and helicopter charters, seeking to enhance their online experience and operational efficiency.

Goals for Developing a Cutting-Edge Interactive Website for Global Transport Services

  • Develop a fully responsive, interactive website enabling users to filter and select from an extensive fleet of aircraft and helicopters.
  • Implement dynamic location exploration tools, including a real-time 3D globe, to enhance user engagement with regional information.
  • Create an animated, accessible historical timeline for regional offices and company milestones.
  • Integrate advanced filtering options for news articles and site content to improve information discoverability.
  • Offer multilingual support with easy content management for frequent updates.
  • Ensure backend flexibility through a customizable CMS, allowing easy updates, additions, and styling adjustments.

Core Functional System Requirements for Interactive Transport Website

  • Customizable content management system with multiple login roles and easy editing capabilities.
  • Advanced aircraft search module with filters such as passenger capacity, baggage volume, range, region, and aircraft type, including animated filtering controls.
  • Realtime 3D globe visualization for location exploration, with regional filtering and location lists synchronized with globe interactions.
  • Dynamic history scroller allowing users to browse through regional and company milestones with responsive animations.
  • Homepage header image randomizer to display varied visual content on reloads, maintaining site freshness.
  • Multilingual content support for future language versions including French and German.
  • Custom-built menus for mobile and desktop views, tailored page layouts, and advanced search filtering for news and updates.

Technological Preferences for Building the Interactive Corporate Website

Customised WordPress platform with a dedicated WebStack architecture for ease of content management and scalability.
WebGL for real-time 3D globe visualization with custom shaders for atmospheric effects.
Responsive design principles for optimal usability across devices.
Optimized frontend code for speed to enhance SEO and user experience.

External System Integrations for Seamless Data and Content Management

  • Content management APIs for dynamic page content, news, and location data updates.
  • User authentication and role management systems for CMS access control.
  • Map and location data sources for accurate regional and airport information.
  • Analytics and tracking tools (e.g., Google Analytics, Hotjar) for monitoring user interaction and site performance.
  • Third-party services for multilingual support and translation management.

Critical Non-Functional System Requirements for Performance and Security

  • System scalability to handle increases in traffic, with front-end optimization for fast load times (load time under 3 seconds).
  • High availability and uptime to support global users, aiming for 99.9% uptime.
  • Security protocols including SSL, secure login, and data protection for user and company data.
  • Cross-browser compatibility and responsiveness across all device types.
  • Accessibility compliance (e.g., WCAG) for users with disabilities.

Projected Business Benefits of the Next-Gen Interactive Website

This comprehensive, interactive website is expected to significantly increase user engagement, improve aircraft booking conversion rates, and enhance brand perception. The advanced filtering and visualization features will streamline the customer journey, leading to higher lead generation. Additionally, improved SEO and content manageability will facilitate ongoing updates, ultimately resulting in greater operational efficiency and expanded market reach.

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