The existing corporate website appears outdated, lacks mobile responsiveness, and features complex navigation that confuses users. It inadequately showcases the company's core values—such as diversity, inclusion, and culture—while supporting limited internationalization capabilities. These issues impede effective communication with global audiences, potential partners, and future employees, limiting brand engagement and operational efficiency.
A large, multinational media corporation with a diverse global workforce seeking to enhance corporate communication and employer branding through a dynamic, user-friendly website.
The new corporate website is expected to significantly improve global user engagement, providing a modern, intuitive experience that clearly communicates the company's core values and offerings. With enhanced internationalization and streamlined content management, internal teams will achieve greater operational efficiency. The platform aims to boost brand perception, attract top talent, and support organizational growth, thereby strengthening the company's position as an innovative and inclusive leader in the media industry.