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Modern Multilingual Corporate Website Revamp for Global Brand Identity
  1. case
  2. Modern Multilingual Corporate Website Revamp for Global Brand Identity

Modern Multilingual Corporate Website Revamp for Global Brand Identity

clock.co.uk
Media
Advertising & marketing

Current Website Limitations Hindering Global Engagement and Brand Representation

The existing corporate website appears outdated, lacks mobile responsiveness, and features complex navigation that confuses users. It inadequately showcases the company's core values—such as diversity, inclusion, and culture—while supporting limited internationalization capabilities. These issues impede effective communication with global audiences, potential partners, and future employees, limiting brand engagement and operational efficiency.

About the Client

A large, multinational media corporation with a diverse global workforce seeking to enhance corporate communication and employer branding through a dynamic, user-friendly website.

Strategic Goals for the New Corporate Website Initiative

  • Design and implement a modern, mobile-responsive, multilingual corporate website that accurately reflects the company's brand ethos.
  • Simplify user navigation by organizing content into clearly defined sections: 'Who We Are', 'What We Do', and 'Careers'.
  • Enhance internationalization features to support seamless multilingual content management and delivery.
  • Improve site performance, user engagement, and accessibility across devices and regions.
  • Enable internal teams—such as Corporate Communications and Human Resources—to efficiently update and manage website content through a custom content management system.
  • Create an engaging, playful user experience that aligns with the company's innovative culture.

Core Functional and Technical System Requirements

  • User-friendly interface with three primary navigation pillars: 'Who We Are', 'What We Do', 'Careers'.
  • Multilingual support with seamless language switching and localized content management.
  • Responsive design optimized for mobile and desktop devices.
  • Custom Content Management System enabling non-technical staff to publish, update, and organize content efficiently.
  • Integration with press, news, and job application systems to centralize information.
  • Playful, engaging visual elements that reflect the company's innovative culture.
  • Analytics integration for visitor tracking and engagement measurement.

Technology Stack Preferences for Robust, Scalable Deployment

Headless CMS architecture for flexible content management
Responsive front-end frameworks (e.g., React, Vue.js)
Cloud hosting solutions ensuring scalability and high availability
Internationalization frameworks compatible with the chosen CMS and frontend technology

Essential External System Integrations

  • Content delivery APIs for multilingual content
  • Press and news feed management systems
  • Job application and HR management platforms
  • Web analytics tools for performance tracking

Critical Non-Functional Qualities and Performance Metrics

  • High performance with optimized load times across regions, aiming for under 3 seconds page load
  • Responsive accessibility compliance for diverse user needs
  • Internationalization support with scalable language management
  • Secure hosting environment complying with data privacy standards
  • Scalable architecture to accommodate future content and traffic growth

Anticipated Business Benefits from the Website Revamp

The new corporate website is expected to significantly improve global user engagement, providing a modern, intuitive experience that clearly communicates the company's core values and offerings. With enhanced internationalization and streamlined content management, internal teams will achieve greater operational efficiency. The platform aims to boost brand perception, attract top talent, and support organizational growth, thereby strengthening the company's position as an innovative and inclusive leader in the media industry.

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