Modern E-commerce Platform Development and Product Data Migration for Retail Business

The client operates an aging e-commerce website with outdated design, poor usability, and complex management of over 6,000 SKUs. These limitations hinder online sales performance, reduce operational efficiency, and impede effective marketing efforts. The current management system is labor-intensive, increasing the risk of errors and delays in updating product information. The lack of modern features impacts customer experience and competitiveness in the digital marketplace.

A well-established retail company specializing in selling agricultural products such as seeds, plants, and gardening supplies, seeking to modernize its online presence and streamline product management.

• Develop a modern, user-friendly e-commerce website leveraging a flexible CMS platform.
• Implement a responsive design to enhance usability across all devices.
• Enable easy management of a large product catalog (over 6,000 items) with streamlined workflows.
• Incorporate marketing features such as promotion banners, product recommendations, and SEO optimization.
• Migrate existing product data seamlessly from the legacy system to the new platform, ensuring data integrity and minimal disruption.
• Enhance site performance, scalability, and security to support future growth.

• An intuitive product management interface capable of handling large inventories with bulk editing and categorization.
• Responsive, modern website design optimized for desktop and mobile devices.
• Advanced search and filtering options to improve product discoverability.
• Customer account management, order processing, and payment integrations.
• Marketing tools such as promotional banners, email marketing integrations, and product recommendation engines.
• SEO optimization features for better search engine visibility.
• Analytics and reporting dashboards to monitor sales, website traffic, and customer behavior.
• Data migration tools to transfer existing product data securely and accurately.

• Payment gateways (e.g., Stripe, PayPal)
• Shipping and logistics providers
• Customer relationship management (CRM) systems
• Email marketing platforms
• Analytics and tracking tools

• System scalability to handle seasonal traffic fluctuations and growing product catalog
• Page load times under 3 seconds for optimal user experience
• High system security to protect customer data and transactions
• Availability target of 99.9% uptime
• Compliance with relevant data privacy regulations

The new e-commerce platform aims to significantly improve user experience, increase operational efficiency through streamlined product management, and enhance marketing capabilities. It is expected to boost online sales by at least 20%, reduce product management time by 40%, and increase customer satisfaction and retention through a modern, responsive design and improved usability.