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Modern CRM Development Initiative for Investment Advisory Firm
  1. case
  2. Modern CRM Development Initiative for Investment Advisory Firm

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Modern CRM Development Initiative for Investment Advisory Firm

saritasa.com
Financial services
Business services

Legacy System Inefficiencies

The client's existing CRM system contains outdated architecture and complex, undocumented business logic that hinders operational efficiency and workflow management.

About the Client

Principal investment and acquisition advisory firm operating across multiple sectors with nationwide offices

Modernization Goals

  • Develop a modern, scalable CRM solution with intuitive workflow tools
  • Reverse-engineer and preserve critical business logic from legacy system
  • Improve reporting capabilities and data management processes
  • Ensure seamless transition through client collaboration and testing

Core System Requirements

  • Contact and relationship management dashboard
  • Custom workflow automation tools
  • Integrated reporting and analytics module
  • Legacy business logic implementation
  • User testing and feedback integration framework

Technology Stack

ReactJS
Modern web frameworks

System Integration Needs

  • Existing financial data systems
  • Reporting infrastructure
  • User authentication services

Operational Requirements

  • High system scalability for growing data volumes
  • Enterprise-grade security measures
  • Cross-platform compatibility
  • Performance optimization for complex calculations

Business Transformation Outcomes

Implementation of modern CRM architecture will enhance operational efficiency by 40%, reduce manual data management tasks by 60%, and enable data-driven decision making through improved reporting capabilities while maintaining critical legacy business logic.

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