The client operates on an outdated platform that hampers their ability to deliver seamless digital payment services, credit management, and loyalty programs. The legacy infrastructure lacks scalability, security, and integration capabilities, leading to operational inefficiencies and limited customer engagement. The client requires a comprehensive modernization to support full e-banking functionalities, partner integrations, and an intuitive user experience without interrupting existing services.
A mid to large-sized digital payment provider specializing in issuing and servicing bank cards such as Visa and MasterCard, with a focus on loyalty programs, credit solutions, and secure cloud-based financial tools.
The implementation of this modernized CRM and back office platform is expected to increase client acquisition by approximately 47%, improve support for current business processes, and facilitate streamlined customer onboarding and engagement. The new system will enable faster, more secure financial transactions, enhance loyalty and reward programs, and provide a scalable foundation for future growth.