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Mobile-First Platform Enhancement for Local Offers

railsware.com

Consumer products & services

Fragmented User Experience and Scalability Concerns

Plum District faces challenges in maintaining a cohesive user experience across web and mobile platforms, and needs to ensure the platform can scale to accommodate continued growth. The existing architecture requires modernization to support new features and handle increased traffic. Furthermore, managing integrations with numerous third-party services requires efficient and reliable API management.

About the Client

Plum District is a community-driven platform connecting moms with curated offers from local and national merchants, focusing on simplifying their lives.

Modernize Platform and Enhance User Engagement

Enhance the mobile user experience to match the web platform's functionality.
Improve platform scalability to accommodate future growth and increased user traffic.
Modernize the backend architecture for improved performance and maintainability.
Strengthen API infrastructure for reliable integration with third-party services.
Ensure robust security and data protection across all platforms.

Core Platform Functionality

User authentication and profile management
Offer discovery and search with advanced filters (location, category, price)
Personalized offer recommendations based on user preferences and behavior
Merchant portal for offer creation and management
Secure payment gateway integration
Mobile-responsive design for seamless experience across devices
Push notifications for new offers and personalized alerts

Leveraging Existing Strengths and Modernizing

Ruby on Rails

Backbone.js

jQuery

Ruby

JavaScript

AWS

Redis

MySQL

Third-Party Service Integrations

Facebook
Google Maps
Authorize.net
Mailchimp
Salesforce
Airbrake
New Relic
Google Analytics

Scalability, Performance, and Security

High availability and fault tolerance
Scalable architecture to handle peak loads
Optimized performance for fast loading times
Robust security measures to protect user data and prevent unauthorized access
Comprehensive testing strategy including unit, integration, and performance testing

Increased User Engagement and Business Growth

Modernizing the platform will lead to improved user engagement, increased conversion rates, and enhanced merchant satisfaction. Scalability improvements will enable Plum District to support future growth and expand its market reach. A unified API will streamline integrations and accelerate feature development, leading to faster time-to-market for new offerings.