This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Advanced Customization Platform for Boutique E-commerce Stores

railsware.com

eCommerce

Consumer products & services

Information technology

Challenge in Theme Customization Depth

Existing e-commerce platforms offered either overly simplistic customization options or required advanced technical expertise, creating a gap for non-technical users seeking sophisticated brand-aligned design capabilities without compromising ease of use.

About the Client

A London-based e-commerce platform empowering independent creatives to build boutique-quality online stores with design flexibility and brand customization.

Key Goals for Customization Enhancement

Enable non-technical users to create visually distinct online stores
Implement tiered customization options balancing simplicity and flexibility
Improve user engagement through real-time design preview functionality
Support advanced users with template and CSS modification capabilities

Core Customization System Requirements

Two-tier customization interface (Basic/Advanced modes)
Real-time preview with instant rendering of design changes
Theme template and CSS file access for advanced users
Custom asset upload and integration functionality
Smart saving algorithm with content switching capabilities

Technology Stack Requirements

Ruby on Rails

Backbone.js

Marionette

Sass

HTML5

CSS3

MySQL

AWS

Third-party Integration Needs

PayPal
Mailchimp
Google Analytics
New Relic
Airbrake

System Quality Attributes

High-performance real-time preview rendering
Scalable asset management system
Secure code modification sandboxing
Responsive design across device types
Automated backup and version control

Anticipated Business Outcomes

Empowerment of independent creatives to build distinctive online brands, increased user retention through enhanced design flexibility, and accelerated growth of the platform's merchant community by lowering technical barriers to entry.