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Mobile-First Market Research Platform Enhancement & Expansion

experionglobal.com

Business services

Advertising & marketing

Information technology

Inefficient Manual Processes and Limited Mobile Engagement

Global Insights Group relied heavily on manual processes for questionnaire distribution and data collection, leading to inefficiencies and slow turnaround times. They lacked a robust mobile solution to engage with panelists and clients continuously, hindering their ability to capitalize on the growing mobile market. Existing systems, particularly the PPS system, were outdated and required manual intervention for bid management and reporting, increasing the risk of errors and slowing down processes.

About the Client

Global Insights Group is a B2B market research company specializing in providing data-driven insights to leading brands across North America. They offer a range of research services including surveys, focus groups, and data analysis.

Modernize Market Research Platform for Mobile-First Engagement

Develop and maintain a comprehensive mobile research platform (iOS and Android) to improve market reach and survey completion rates.
Streamline bid management processes through a web-based solution to reduce errors and improve efficiency.
Enhance reporting capabilities with a modern online reporting tool (PPS Plus) for timely delivery of client reports.
Provide ongoing IT support and maintenance for all platform components.
Enable location-based surveys to gather targeted data and expand market research capabilities.

Mobile Survey Platform & Bid Management System

Mobile survey creation and distribution (iOS & Android)
Real-time data collection and reporting
Location-based survey functionality
Bid management system with workflow automation
Client portal for accessing reports and data
Admin portal for managing users, surveys, and reports
Automated email notifications and reminders

Cloud-Based Platform with Backend Services

Cloud-based infrastructure (AWS, Azure, or GCP)

Native iOS and Android development

Backend development using a scalable language (e.g., Python, Java, Node.js)

Database (e.g., PostgreSQL, MySQL)

API integrations

CRM & Marketing Automation Tools

Integration with existing CRM systems (e.g., Salesforce, HubSpot)
Integration with marketing automation platforms (e.g., Marketo, Pardot)

Scalability, Security, Performance

High scalability to handle increasing survey volumes
Robust security measures to protect sensitive data
Optimal performance and fast survey response times
High availability and reliability

Increased Market Reach, Improved Efficiency, and Enhanced Client Satisfaction

This project is expected to significantly increase Global Insights Group's market reach by enabling mobile surveys and location-based targeting. The streamlined bid management system will improve operational efficiency and reduce errors. The enhanced reporting capabilities will lead to improved client satisfaction and stronger client relationships. The modern platform will also allow for faster turnaround times and greater agility in responding to client needs.