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The client's sales team relied on manual processes for operations, leading to lack of real-time market visibility. Critical pain points included inefficient asset tracking (especially ice cream freezers), manual sales roster management, delayed stock monitoring, and absence of real-time business intelligence for inventory planning.
Fast-growing subsidiary of an international FMCG group specializing in edible oils, premium ice creams, bakery ingredients, and emerging food categories. Focuses on healthy food innovation with strong R&D and consumer insights.
Expected outcomes include 20% increased salesforce productivity, 33% faster delivery timelines, 50% reduction in back-office efforts, and 35% shorter order-to-delivery cycles. Real-time analytics should enable smarter inventory decisions while asset tracking reduces equipment loss by 40%.