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Mobile Commerce Optimization for Food Delivery Platform

supercharge.io

Food & Beverage

eCommerce

Technology

Challenges in Mobile Food Ordering Experience

Existing mobile ordering process suffered from high user abandonment rates due to complex navigation, slow performance, and inadequate support for indecisive customers. The platform needed to address user stress during food ordering ("hangry" state) while maintaining competitive differentiation in a rapidly evolving market.

About the Client

Leading food delivery service in Hungary seeking to dominate the mcommerce space through enhanced mobile ordering experience

Strategic Goals for Mobile Optimization

Double year-over-year mobile order volume
Achieve top 3 global conversion rates within Delivery Hero's 40+ country network
Reduce average ordering time by 50%
Improve app store ratings to 4.5+ across platforms
Establish market leadership through continuous feature innovation

Core System Functionalities

Accelerated checkout flow for decisive customers
Smart food discovery with personalized recommendations
Dynamic filtering and search optimization
One-click reorder functionality
Real-time basket management
Context-aware user guidance for indecisive customers
Cross-platform UI consistency with native performance

Technology Stack Requirements

React Native

JavaScript

Redux

Firebase

System Integration Needs

Payment gateway integration (Apple Pay/Google Pay)
Third-party analytics tools
Delivery tracking systems
User authentication services
Push notification platforms

Performance and Scalability Criteria

Sub-200ms response time for critical transactions
Support for 10x traffic spikes during peak hours
99.99% system availability SLA
GDPR-compliant data handling
Seamless cross-platform updates

Expected Business Impact of Mobile Optimization

Implementation of the optimized mobile platform is projected to drive 100% year-over-year growth in mobile orders, elevate conversion rates by 15%, and achieve top-tier performance metrics comparable to leading global markets. The solution will enable real-time adaptation to market trends while maintaining a 4.5+ average app store rating through continuous feature deployment.