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Development of a Scalable Streaming Platform with Personalized Content Delivery for MENA Region

supercharge.io

Media

Technology

Challenges in Competitive Streaming Market Expansion

Need to rapidly launch a future-proof streaming platform to compete with global players while addressing regional challenges including bandwidth limitations, multi-generational household viewing habits, cultural content localization, and the requirement for personalized user experiences across diverse devices.

About the Client

Multinational premium entertainment provider offering streaming services across the Middle East and North Africa (MENA) region

Strategic Platform Development Goals

Build a scalable streaming platform from scratch within 7 months
Implement AI-driven content recommendation engine for personalized experiences
Create device-agnostic user interface for Smart TVs, mobiles, and desktops
Develop marketing tools for subscriber acquisition and retention
Ensure high availability during peak traffic events

Core Platform Functionalities

Customer Experience Builder (CXB) interface for content curation
Context-aware recommendation engine (location/behavior-based)
Multi-device adaptive streaming capabilities
Campaign management tools for marketing teams
Real-time analytics dashboard for user behavior tracking

Technology Stack Requirements

Microsoft Azure

Angular

Edge Computing Architecture

System Integration Needs

Content Delivery Network (CDN)
Cloud auto-scaling infrastructure
Third-party analytics platforms
Payment gateway systems

Performance and Scalability Criteria

Sub-200ms API response times under peak load
99.99% uptime SLA
Dynamic content transcoding for varying bandwidths
Multi-tenancy architecture for regional customization
GDPR-compliant data handling

Business Impact Projections

Enables rapid market capture in competitive MENA streaming sector through personalized content delivery, reduces customer acquisition costs by 30% through targeted marketing tools, supports 500% subscriber growth during peak content launches, and establishes regional leadership through culturally relevant content localization.