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Mobile Banking Platform Enhancement & Ecosystem Expansion

fluxitsoft.com

Financial services

Fragmented User Experience & Limited Digital Channel Reach

Naranja X faces challenges in providing a seamless user experience across its digital platforms. The existing application needs modernization with enhanced onboarding and biometric capabilities, while a new app is required to expand its digital channel ecosystem and reach a wider customer base. The complex user flow in the onboarding process currently creates friction for new users.

About the Client

Naranja X is a financial services company offering banking products and digital financial solutions to consumers.

Project Goals

Modernize the existing mobile application with enhanced onboarding and biometric authentication.
Develop a new mobile application to expand Naranja X's digital channel offerings.
Improve user experience and reduce friction in the onboarding process.
Increase customer engagement and adoption of digital banking services.
Broaden the reach of Naranja X's services to a wider customer base.

Core Functionality

Digital Onboarding with biometric authentication (fingerprint, facial recognition).
Account Management: Balance inquiry, transaction history, account details.
Funds Transfer: Internal and external transfers.
Payment Processing: Bill payments, merchant payments.
Secure Authentication: Multi-factor authentication, fraud prevention.
Personalized User Experience: Customizable dashboards and settings.
Customer Support Integration: In-app support channels.

Technology Stack

Cloud Platform (AWS, Azure, GCP)

Mobile Development (iOS, Android - Native or Cross-Platform)

Backend Framework (Node.js, Python/Django, Java/Spring)

Database (PostgreSQL, MySQL)

Biometric Authentication SDKs

External System Integrations

Payment Gateways (e.g., Stripe, PayPal)
Fraud Detection Systems
Customer Relationship Management (CRM) System
Identity Verification Services
Banking APIs

Non-Functional Requirements

Scalability to handle a growing user base.
High performance and responsiveness.
Robust security measures to protect user data.
Data privacy compliance (e.g., GDPR, CCPA).
High availability and reliability.
Cross-platform compatibility (iOS & Android).

Expected Business Impact

This project is expected to significantly enhance customer satisfaction, increase digital banking adoption, reduce operational costs associated with traditional banking channels, and expand Naranja X’s market reach. Improved onboarding will lead to higher conversion rates, and the new app will foster customer loyalty and engagement through a richer ecosystem of services. Enhanced security measures will improve trust and protect the company’s reputation.