The client faces challenges in enabling cardholders to efficiently manage prepaid reward cards, including checking balances, viewing transaction history, and accessing promotions via mobile devices. Current processes lack real-time updates and user-friendly interfaces, leading to reduced engagement and administrative inefficiencies.
A mid-sized corporate entity offering employee motivation and reward programs through prepaid incentive cards.
The new mobile app is expected to significantly enhance user engagement by providing real-time access to balances and promotions, streamline administrative processes, and improve overall program efficiency. These improvements aim to increase cardholder utilization by at least 20%, reduce transaction dispute inquiries, and bolster employee motivation initiatives, thereby contributing to better talent retention and operational effectiveness.