The client seeks to empower users to easily measure, understand, and reduce their personal carbon footprint. Current lack of simple, engaging tools hinders widespread adoption of sustainable habits. Users need an intuitive platform to track activities, gain insights, and participate in environmental initiatives, thereby fostering greener lifestyles.
A mid-sized organization aiming to promote sustainable practices among individuals and communities by providing tools to measure, optimize, and offset their carbon footprint.
The app aims to significantly increase user awareness and engagement in sustainable practices, leading to measurable reductions in carbon footprints. Targeting at least 10,000 active users within the first year, with a goal of reducing individual carbon emissions by an average of 15-20%. Additionally, it encourages donations to verified carbon offset projects, amplifying environmental benefits and fostering community participation in sustainability efforts.