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Mobile Application Development for Product Content and Management

railsware.com

Retail

Consumer products & services

Telecommunications

Challenges with Product Support and Customer Education

BoughtStuff identified challenges related to high product return rates due to inadequate customer education and difficulty accessing product support information. The company aimed to provide a centralized platform for accessing how-to videos, manuals, discounts, and other relevant product information.

About the Client

BoughtStuff is a mobile application company focused on providing comprehensive product support information to consumers, aiming to reduce product returns and enhance customer engagement.

Project Goals

Reduce product return rates through improved customer education.
Increase customer engagement with retailers and brands.
Provide a single source of truth for product support information.
Enhance customer experience by making product information readily accessible.

System Functionality

Product identification via image recognition and barcode scanning.
Content delivery: videos, PDF manuals, and web pages.
Personal product inventory management.
Retailer discount information display.
Facebook login integration for account access.
Content recommendation based on product identification.
Secure storage of user data and product information.

Technology Stack

Ruby on Rails

jQuery

Cocoa (iOS)

Android SDK

JavaScript

CoffeeScript

Sass

Haml

Objective-C

HTML5

CSS3

PostgreSQL

Redis

Memcached

Resque

Heroku

Capistrano

Facebook API

Google Auth

SendGrid

Mailtrap

Amazon Associates API

Sears Parts API

New Relic

Google Analytics

Localytics

External System Integrations

Facebook
Google
SendGrid
Mailtrap
Amazon Associates
Sears Parts API
Google Analytics
Localytics

Non-Functional Requirements

Scalability to handle a large user base and growing content library.
Performance and fast content delivery.
Security to protect user data and prevent unauthorized access.
Cross-platform compatibility (iOS and Android).
Reliability and high availability.

Expected Business Impact

The development of this mobile application is expected to significantly reduce product returns, improve customer satisfaction, increase customer engagement with retailers, and provide valuable data insights for product improvement and targeted marketing efforts.