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Mobile Application Development for Luxury Watch Retailer

tridhyatech.com

Retail

Luxury Goods

Business Challenges

The client's reliance on a website for online sales limited their reach and engagement with a significant customer base. They lacked a mobile presence, hindering their ability to provide a convenient and personalized shopping experience. Key challenges included: lack of easy product discovery, secure online payment options, and engaging features to drive conversions and customer loyalty.

About the Client

A well-established UK-based retailer specializing in high-end watches and jewelry with a 35+ year history of providing quality products and aftersales service.

Project Objectives

Develop a user-friendly mobile application for iOS and Android platforms.
Increase online sales and revenue through improved mobile accessibility.
Enhance customer engagement and loyalty.
Provide a secure and seamless online payment experience.
Expand reach to a wider customer base.

Functional Requirements

Product catalog browsing and search with filtering and sorting options.
Secure online payment gateway integration.
User account management (profile, order history, saved items).
Product details pages with high-quality images and descriptions.
Push notifications for promotions and order updates.
Product auction functionality (integration with Magento 2).
Secure authentication and authorization.
Order tracking.

Preferred Technologies

RESTful APIs

Magento 2

Stripe

Signifyd

Cloudflare

JavaScript

MySQL

PHP

Integrations Required

Stripe (Payment Processing)
Signifyd (Fraud Detection)
Magento 2 (eCommerce Platform)
Cloudflare (CDN, Security)

Key Non-Functional Requirements

Scalability to handle a large number of users and transactions.
High performance and responsiveness.
Robust security to protect sensitive customer data.
Reliability and availability.
Cross-platform compatibility (iOS and Android).

Estimated Business Impact

The mobile application is expected to significantly increase online sales, improve customer engagement, enhance brand perception, and reduce fraud. Similar to the case study results, this project will lead to increased user downloads, higher transaction approval rates, improved user confidence, and boost revenue growth by providing a more convenient and engaging shopping experience for the client's customers.