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The client needed to transition from a decade-old web-based social platform to a mobile application that balances advanced features (social feeds, chat options, privacy controls) with an intuitive user interface. Key challenges included maintaining user engagement through dynamic content, ensuring privacy in customizable chat features, and replicating web functionality in a mobile-first design.
A full-service software development company focused on delivering web & mobile applications, AI & IoT solutions globally.
The mobile application is projected to increase user retention by 40% through enhanced engagement features, achieve 500,000+ downloads within the first year, and establish a 30% improvement in user session duration compared to the web platform. The solution will position the client as a modern social networking provider with enterprise-grade security and scalability.