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Mobile App Search Optimization and UX Enhancement for Multi-Industry Service Marketplace
  1. case
  2. Mobile App Search Optimization and UX Enhancement for Multi-Industry Service Marketplace

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Mobile App Search Optimization and UX Enhancement for Multi-Industry Service Marketplace

capitalnumbers.com
Environmental Services
Agriculture
Transport
Education
Ecotourism

Inefficient Search Functionality and Suboptimal User Experience in Mobile Marketplace Apps

Current mobile app search functionality generates disorganized results that overwhelm users, leading to high drop-off rates. Lack of categorized search results, missing broadcasting capabilities for service inquiries, and outdated UI/UX elements in registration and payment processes contribute to poor user engagement and conversion rates.

About the Client

Online marketplace connecting customers with service professionals offering sustainable solutions across multiple sectors through iOS and Android mobile apps

Key Project Objectives

  • Implement category-based search results to improve user navigation
  • Develop broadcasting feature for service inquiries
  • Modernize UI/UX across registration and payment workflows
  • Enhance search performance and result organization
  • Ensure secure payment processing through updated integration

Core Functional Requirements

  • Categorized search results with four primary categories and subcategories
  • Expandable search result sections with color-coded visual hierarchy
  • In-app messaging module for real-time user communication
  • OTP-verified registration system
  • Broadcast messaging capability for service inquiries
  • Stripe payment integration with enhanced security

Technology Stack

Swift (iOS)
Kotlin (Android)
Realm DB
Elasticsearch
Stripe API
Retrofit2
Moya
Android Material UI
MVVM architecture pattern

Required System Integrations

  • Stripe Payment Gateway
  • Elasticsearch Search Engine
  • In-App Messaging (IAM) Module

Non-Functional Requirements

  • Scalable search infrastructure for growing user base
  • Sub-200ms response time for search queries
  • PCI-DSS compliance for payment processing
  • Cross-platform UI consistency
  • 99.9% system availability

Expected Business Impact

Anticipated improvements include 40% reduction in user drop-off rates, 25% increase in completed transactions, and 30% higher user retention through enhanced search functionality and streamlined UX. Secure payment integration is expected to boost customer trust metrics by 35%, while broadcasting capabilities should increase service inquiry volume by 50%.

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