Mobile App Redesign and Enhancement for Retail E-Commerce Platform

The client experiences issues with outdated app architecture, limited search functionality, poor navigation, lack of support for external device integration, and compliance concerns around data privacy, negatively impacting customer engagement and operational efficiency.

A national retail chain seeking to modernize its mobile shopping applications to improve user experience, search capabilities, device compatibility, and regulatory compliance.

• Implement a new backend architecture to support scalable and real-time data processing.
• Enhance search functionality with robust, API-driven real-time search capabilities.
• Redesign UI and navigation flow for an intuitive, seamless user experience.
• Integrate external device support such as barcode scanners accessible via device shortcuts.
• Build custom features including 3D product catalog visuals to boost engagement.
• Ensure compliance with data privacy regulations through features like one-click data deletion and app tracking transparency.
• Optimize app stability and performance by refactoring legacy code and upgrading technology stacks.

• Powerful search API connected to the backend for real-time, synchronized search results across platforms.
• Barcode scanner functionality accessible via device’s home screen shortcuts for effortless product discovery.
• Integration of a 3D product catalog to improve visual engagement and conversion rates.
• User interface overhaul including persistent search sessions, custom labeling, and optimized image formats.
• Data privacy features such as one-click data deletion in Android and full App Tracking Transparency support in iOS.
• Refactoring legacy code, fixing bugs, and upgrading app components to improve speed and stability.

• Backend API for data synchronization and search functions.
• Device hardware interfaces for barcode scanning and external device support.
• Third-party libraries for 3D catalog integration.
• Analytics and privacy compliance tools.

• Support for real-time data updates and search responsiveness.
• App stability and bug-free operation, striving for minimal crash rates.
• Compatibility with the latest device OS versions and support for multiple device types.
• User data privacy and adherence to data protection regulations.
• App speed improvements, such as a 50% faster search response time and increased barcode scanner use speed by 20%.

The app modernization project aims to deliver an intuitive and efficient mobile shopping experience, leading to higher customer satisfaction, increased engagement, and operational efficiency. Anticipated outcomes include improved search speed and stability, visual engagement through 3D catalogs, and compliance with privacy standards, ultimately supporting increased sales and customer retention.