Mobile App Modernization and Performance Enhancement for Social Media Marketing Platform

The client’s existing mobile app is built on outdated React Native versions, resulting in limited performance, complex feature implementation, poor code maintainability, lack of TypeScript integration, outdated libraries, and development build issues. These challenges hinder app scalability, security, compatibility with newer devices, and impede rapid deployment of updates, risking technical debt accumulation and strategic stagnation.

A mid-sized influencer marketing agency aiming to improve its core social media influencer matching app with upgraded technology, better user experience, and scalable architecture.

• Update the React Native framework to the latest stable version to improve stability, performance, and security.
• Refactor and modernize the codebase, incorporating TypeScript for increased robustness and maintainability.
• Migrate the app to a managed cross-platform environment to streamline development and deployment processes.
• Enhance user experience by redesigning the app interface with modern UI/UX principles and adding new engaging features.
• Ensure compatibility with the latest devices and third-party libraries to facilitate future scalability.
• Implement over-the-air (OTA) updates for faster deployment cycles.
• Utilize prebuilt components and SDKs to accelerate feature development and improve app performance.

• Update core React Native frameworks and dependencies to latest versions for stability and security.
• Implement code refactoring with TypeScript integration for increased robustness and easier maintenance.
• Migrate the app to a managed developer environment supporting OTA updates and easier deployment.
• Redesign user interface with modern UI/UX principles, emphasizing intuitiveness and engagement.
• Add new features such as advanced influencer searching, campaign management, and in-app notifications.
• Integrate with external services such as analytics, push notifications, and influencer data APIs.
• Ensure responsiveness and compatibility across various device models and OS versions.
• Establish a scalable architecture capable of supporting future feature expansions.

• Backend API services for influencer and campaign data
• Push notification services
• Analytics platforms for user behavior tracking
• Cloud storage solutions
• Third-party libraries for enhanced UI components and data visualization

• Application performance optimized for responsiveness with minimal load times
• High scalability to accommodate growth in user base and features
• Robust security including secure data handling and threat mitigation
• Reliability with 99.9% uptime
• Maintainability through modular and well-documented code
• Compatibility across latest iOS and Android devices and OS versions
• Support for OTA updates to enable rapid deployment of improvements

The modernization of the mobile app is expected to significantly enhance user engagement, reduce technical debt, and streamline development cycles. Performance improvements and a modern UI will lead to higher user satisfaction, enabling the client to attract and retain more influencers and brands. The scalable architecture and OTA deployment capabilities will facilitate rapid feature rollout and maintenance, supporting ongoing growth and adaptability in a competitive social media marketing landscape.