Development of a Cross-Platform Mobile App MVP for Rapid Business Validation

The client requires a fast, cost-effective solution to develop a mobile application MVP within a 4 to 6-week timeframe to test new car insurance business ideas. The goal is to validate user interest, gather feedback, and recognize market signals while minimizing financial risk if the concept is not viable. The project must enable tracking user interactions, content delivery, educational material integration, user data collection, notification management, reward triggering, and progress storage.

A mid-sized insurtech startup aiming to quickly test new digital insurance offerings through an MVP to validate market demand and user engagement.

• Launch a functional MVP within a 6-week timeframe to enable immediate market testing.
• Achieve core functionalities including user engagement tracking, content delivery, educational material integration, and customer data collection.
• Implement push notifications with scheduling and personalized messaging capabilities.
• Support third-party content embedding (e.g., videos, articles).
• Ensure robust user privacy compliance and record-keeping for privacy policy agreements.
• Enable reward management and trigger-based incentives such as discount codes.
• Allow local and external progress storage for users and administrators.
• Select a technological stack that balances speed, cost, and cross-platform compatibility for both iOS and Android deployment.
• Facilitate iterative feedback collection and rapid adaptation based on user behavior.

• User event tracking to analyze feature engagement
• Upload and link educational materials such as articles and videos
• Embed third-party educational content (e.g., YouTube videos)
• Capture customer data during their learning and driving journey, stored in external systems like email marketing platforms
• Require user agreement to privacy policies before data collection, with record-keeping
• Push scheduled and personalized notifications based on activity and lesson dates
• Record notification preferences at user level for accessible management
• Trigger rewards like discount codes based on user progress or specific actions
• Allow local and external storage of customer progress data
• Provide content personalization relative to user progress

• Content delivery platforms (e.g., YouTube, articles hosting)
• Email marketing platforms for customer data management
• Notification services for push messaging
• Secure external storage solutions for user progress

• Quick development turnaround within 6 weeks
• Cost-efficient implementation focusing on core functionalities
• Support for both iOS and Android via cross-platform technology
• Compliance with data privacy and security standards
• Reliable push notification delivery on both platforms
• Scalable architecture to accommodate growth

The MVP aims to enable rapid market entry, providing valuable user feedback within a 6-week development cycle. It is expected to validate assumptions regarding customer engagement, content relevance, and feature desirability, thereby reducing risks associated with full-scale development. The project will facilitate insights into user behavior, drive early customer acquisition, and support data-driven decision-making for future product iterations.