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The client's existing .NET framework lacked SEO optimization, resulting in poor site traffic. They required migration to WordPress to enable advanced SEO capabilities, improve accessibility for visually impaired users (via WCAG 2 compliance), and implement a Single Sign-On (SSO) system to unify access across multiple URLs and directories. Additionally, the legacy system suffered from character encoding issues (ISO to UTF-8 conversion) and high maintenance costs.
An online content publisher specializing in mental health resources for medical professionals and students.
The migration to WordPress is projected to reduce maintenance costs by 90%, improve SEO traffic through customizable meta tags and optimized site structure, and ensure compliance with accessibility standards, broadening audience reach. The SSO implementation will streamline user access, while Stripe integration will enhance subscription management efficiency. The platform's scalability will support unlimited content growth, positioning the client for long-term success in the healthcare publishing sector.