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The existing metaverse application, built with panoramic images, lacked interactivity and personalized product recommendations. Customers required a more engaging and tailored experience, with real-time assistance and responses to queries. The initial passive walkthrough was insufficient to drive conversions and build a strong sense of community within the virtual space.
A leading retail technology company focused on revolutionizing the beauty retail experience through immersive technologies like AI, AR, and VR, fostering a community-oriented shopping environment.
The project is expected to significantly enhance customer engagement, drive higher conversion rates, reduce customer service workload, and solidify the retailtech brand's position as an innovator in the beauty retail space. The personalized and interactive experience will foster a stronger sense of community and brand loyalty, ultimately leading to increased revenue and market share.