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Medical Cannabis Ecommerce Platform Enhancement & Expansion

goodface.agency

eCommerce

Health & Fitness

Medical

Challenges Identified

SilverStem sought to enhance its online store's organic traffic and SEO quality, demonstrating a need for continuous improvement and optimization within a regulated industry. The company emphasized the importance of understanding business goals and leveraging the website to achieve them, suggesting a need for data-driven decision-making and a user-centric approach.

About the Client

Online retailer of medical cannabis products in the USA, focused on providing a seamless and compliant shopping experience.

Project Goals

Increase organic traffic to the SilverStem online store.
Improve overall SEO quality and search engine rankings.
Enhance user experience (UX) and user interface (UI) of the existing e-commerce platform.
Maintain compliance with all relevant regulations in the medical cannabis industry.
Ensure scalable platform capable of handling future growth.

Functional Requirements

Advanced product search filters and sorting options.
Personalized product recommendations based on user behavior.
Secure and compliant checkout process.
Comprehensive reporting and analytics dashboard.
Content Management System (CMS) for easy content updates.
Mobile responsiveness and optimization.

Preferred Technologies

UX/UI design principles

SEO best practices

E-commerce platform (likely existing)

Data analytics tools

Integrations Required

Payment gateway integration
Shipping provider integration
Inventory management system integration
Tax calculation service integration

Key Non-Functional Requirements

High performance and scalability to handle peak traffic.
Robust security measures to protect sensitive customer data.
Compliance with relevant industry regulations (e.g., data privacy laws).
Accessibility for users with disabilities.

Expected Business Impact

Successful completion of this project is expected to result in increased online sales, improved brand visibility, enhanced customer satisfaction, and a stronger market position for SilverStem. The improvements in SEO and UX should drive organic growth and reduce reliance on paid advertising.