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Defined.ai's existing website suffered from a fragmented and difficult-to-update CMS, inconsistent UI/UX leading to poor conversion rates, and slow, irrelevant search functionality. These issues hindered marketing agility, product discovery, and overall user satisfaction, impacting sales and market growth.
Defined.ai is a leading global marketplace connecting buyers and sellers of AI datasets, tools, and models, facilitating the development of ethical and accessible AI solutions.
Successful completion of this project is expected to result in significant improvements in website performance (78% faster page load speeds), enhanced user engagement (68% faster product discovery), increased conversion rates (35% improvement), and reduced marketing execution time. This will lead to increased sales, improved customer satisfaction, and enhanced market competitiveness.