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Marketing Analytics Platform Modernization and Enhancement

celadonsoft.com

Advertising & marketing

Challenges with Existing Platform

The client's existing marketing analytics software platform, built on Angular, suffered from performance issues, UI bugs, and data integrity problems. The outdated database structure, characterized by complex relationships and lack of normalization, hindered efficient data analysis and reporting. Image loading was slow due to lack of compression. The platform required modernization to improve performance, scalability, and data reliability, while incorporating new features and addressing existing defects.

About the Client

A Guatemalan company specializing in the development of marketing analytics software solutions for external advertising media.

Project Goals

Modernize the marketing analytics platform using React for improved performance and maintainability.
Optimize the database structure to enhance data integrity, reduce redundancy, and improve query efficiency.
Implement robust data compression for images to improve loading speeds and user experience.
Develop and integrate new features, including route construction, crowding analysis, and enhanced statistical displays.
Improve overall platform security and data protection measures.
Ensure platform scalability to accommodate growing data volumes and user base.

Core Functionalities

Route Construction: Define routes on a map and collect data on advertising media along the route.
Crowding Analysis: Estimate potential views of advertising media based on crowd density.
Statistical Displays: Generate charts, graphs, and tables to visualize key performance indicators (KPIs).
Multi-Platform Support: Provide both mobile (iOS, Android) and desktop interfaces.
User Management: Role-based access control for different user types (e.g., verifiers, administrators).
Push Notifications and Email Alerts: Provide timely notifications to users.
Customizable Settings: Allow users to configure platform settings and preferences.

Technology Stack

React

Node.js

MongoDB

AWS

React Native

Docker Swarm

External Integrations

Google Maps API

Non-Functional Requirements

High Performance: The platform should provide fast response times and efficient data processing.
Scalability: The platform should be able to handle increasing data volumes and user traffic.
Security: Robust security measures should be implemented to protect sensitive data.
Data Integrity: Ensure the accuracy and reliability of data stored in the database.
Maintainability: Code should be well-documented and structured for easy maintenance and future enhancements.

Business Impact

This project will result in a modernized and more efficient marketing analytics platform. Improved data quality and analysis capabilities will enable the client to provide more valuable insights to its customers, leading to increased revenue and market share. Enhanced performance and scalability will improve user satisfaction and allow the platform to adapt to future growth. The improved security measures will protect critical business data and maintain customer trust.