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Indigo's existing CRM system, built in 2006, has become complex and confusing due to gradual feature additions over time. Users report a need for a more intuitive and user-friendly interface. The system lacks modern features and efficient email distribution capabilities, hindering sales process improvements.
Indigo is a marketing company seeking to modernize its existing CRM platform to improve user experience, add new features, and streamline email distribution.
The project is expected to deliver a significant improvement in user satisfaction, leading to better process adherence, increased sales productivity, and ultimately, higher revenue. The redesigned CRM will provide a more powerful and intuitive experience for Indigo's users.