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LaunchMatic 2.0: Advanced App Store Asset Automation Platform

railwaymen.org

Advertising & marketing

Information technology

eCommerce

Problem Statement

Mobile app developers and marketers face significant challenges in creating and maintaining high-quality, localized app store screenshots. This process is traditionally time-consuming, expensive (requiring dedicated UX designers and translators), and complex, especially when adapting to multiple devices and languages. Existing solutions often lack flexibility and scalability.

About the Client

LaunchMatic is a web application providing automated app screenshot design and localization services for mobile app developers and marketers.

Project Objectives

Expand LaunchMatic's feature set to become a comprehensive app store asset automation platform.
Increase user base by providing a more robust and user-friendly solution.
Reduce the time and cost associated with app store screenshot creation and localization for clients.
Improve platform scalability and performance to handle increasing user demand and feature complexity.
Enhance the platform's ability to adapt to evolving app store guidelines and device specifications.

Functional Requirements

Intuitive Screenshot Designer with customizable templates.
Automatic screenshot resizing and adaptation for various iOS and Android devices.
Google Translate integration for automated caption translation.
Manual translation input and export functionality.
User account management and subscription handling.
Archive generation for app store submission.
Template management (creation, editing, and sharing).
Support for multiple app store regions and languages.

Preferred Technologies

Ruby on Rails

JavaScript

HTML

CSS

Integrations Required

Google Translate API
Payment Gateway (e.g., Stripe, PayPal)

Key Non-Functional Requirements

Scalability to handle a growing user base and increasing data volume.
High performance for image generation and processing to ensure a smooth user experience.
Reliability and availability to minimize downtime.
Security to protect user data and prevent unauthorized access.
Cross-browser compatibility.
Responsive design for optimal viewing on various devices.

Estimated Impact Description

By automating the app screenshot design and localization process, LaunchMatic 2.0 will significantly reduce the time and cost for app developers and marketers. This will enable them to launch and update their apps more quickly and efficiently, leading to increased app visibility, downloads, and revenue. The platform's scalability and feature enhancements will position LaunchMatic as a leading solution in the app store optimization market.