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Development of Interactive Marketing SaaS Platform with Enhanced Engagement Features
  1. case
  2. Development of Interactive Marketing SaaS Platform with Enhanced Engagement Features

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Development of Interactive Marketing SaaS Platform with Enhanced Engagement Features

railwaymen.org
Advertising & marketing
Information technology
eCommerce

Challenges in Customer Engagement and Ad Effectiveness

Traditional banner ads suffer from low click-through rates (CTR) and poor user engagement. Existing interactive advertising platforms lack robust sharing capabilities, intuitive content creation tools, and comprehensive campaign management features. Brands need a solution that combines data collection with engaging quiz formats while maintaining compatibility with programmatic advertising ecosystems.

About the Client

SaaS platform provider specializing in interactive customer engagement solutions for brands and marketers

Objectives for Interactive Marketing Platform

  • Create an intuitive quiz/content creation platform with WYSIWYG editor capabilities
  • Achieve 40% higher CTR compared to standard banner ads through interactive formats
  • Implement multi-channel sharing capabilities (social media, email, QR codes)
  • Integrate secure subscription-based payment system with Stripe
  • Ensure cross-device compatibility with responsive design

Core Platform Functionalities

  • Content dashboard with campaign management and analytics
  • Drag-and-drop quiz editor with template library
  • Multi-format content sharing (social media links, iframe embeds, programmatic ads)
  • Rich media ad format compatible with major ad servers
  • Subscription management with Stripe integration
  • Mobile-responsive quiz templates

Technology Stack Requirements

React.js for frontend components
Ruby on Rails for backend API
Bootstrap CSS framework with custom overrides
Stripe API for payment processing
Responsive design frameworks

System Integration Needs

  • Social media platform APIs (Facebook, Twitter, LinkedIn)
  • Email marketing service integrations
  • Ad server compatibility (DoubleClick, AdSense)
  • Analytics tracking systems
  • QR code generation libraries

Performance and Security Requirements

  • Support 10,000+ concurrent users during peak campaign periods
  • Page load time under 2 seconds for 90% of requests
  • PCI-DSS compliance for payment processing
  • Role-based access control with enterprise-grade permissions
  • Mobile-first responsive design across devices

Expected Business Impact of Enhanced Engagement Platform

Implementation of this interactive marketing platform is projected to increase client campaign engagement metrics by 40% while reducing content creation time by 60%. The solution will enable brands to collect high-quality customer data through engaging formats, improve programmatic ad revenue through rich media formats, and expand market reach through seamless multi-channel distribution capabilities. Subscription-based monetization combined with enterprise permission management will support scalable business growth.

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