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JBT Platform Redesign and Lead Capture Enhancement

oomphinc.com

Financial services

Challenges with Legacy Platform

The existing JBT website was outdated and lacked the functionality required to support ongoing trust from members and effectively capture new leads. This resulted in a need for a complete redesign and enhanced lead capture system.

About the Client

JBT is a credit rating service specifically for the jewelry industry, aiming to maintain trust with its members and improve lead capture.

Project Goals

Redesign the JBT website to enhance its visual appeal and user experience.
Implement a new system for capturing and managing leads.
Increase member trust and engagement.
Improve lead generation and conversion rates.
Modernize JBT's online presence and strengthen its brand image.

Core System Functionalities

User-friendly website interface
Secure lead capture forms
Member portal with personalized content
Content management system (CMS)
Integration with LinkedIn for lead generation
Analytics tracking for website performance

Technology Stack

Drupal

Mobile & Responsive Design

Cloudflare

Google Analytics

Hotjar

LinkedIn APIs

External System Integrations

LinkedIn for lead generation and user authentication
YouTube for embedded video content
Cloudflare for security and performance
Google Analytics for website analytics
Hotjar for user behavior analytics

Non-Functional Requirements

Scalability to accommodate future growth
High performance and fast loading times
Robust security measures to protect member data
Mobile responsiveness for optimal viewing on all devices
Accessibility compliance (e.g., WCAG)

Expected Business Impact

The platform redesign and enhanced lead capture system are expected to significantly improve JBT's online presence, strengthen member trust, and increase lead generation and conversion rates, ultimately contributing to the growth of the jewelry industry credit rating service.