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The client faces challenges with inefficient internal marketing processes, reliance on third-party vendors for offer creation, difficulties in launching new campaigns due to inflexible customer journey management, and the need to scale their systems to support a growing customer base. Specifically, they lack an efficient internal system to generate gift cards and product discounts and have a legacy signup flow for smart heaters that lacks payment functionality and is unfinished.
A large, multinational energy technology company providing digital energy services to residential customers and focused on clean energy solutions.
The project is expected to result in more effective marketing campaigns, reduced operational costs due to less reliance on third parties, improved customer satisfaction through a streamlined signup process, and a modern, performant website enhancing the overall customer experience. The internal marketing system will empower marketing teams with greater control and agility. Improved website performance will contribute to increased conversions and customer engagement.