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Ironworkers face difficulties attracting new talent at job fairs due to limited public understanding of ironworking careers, competition from other trades, and inability to authentically demonstrate the realities of high-rise construction work in traditional recruitment formats.
Labor union representing bridge, structural, ornamental, and reinforcing ironworkers focused on workforce development, safety advocacy, and member representation
Enhanced recruitment effectiveness through immersive career demonstrations, improved public understanding of ironworking trade value, standardized OSHA-compliant training across chapters, and measurable increase in job fair engagement metrics through experiential learning.