Interactive Vehicle Configurator with Emotional Recognition for Premium Automotive Showrooms

The client faces difficulties integrating a sophisticated, gesture-supporting touchscreen application with existing legacy systems and third-party components. Additionally, performance issues specific to data entry on Windows platforms and the need for a real-time emotional recognition system to personalize interactions pose significant challenges.

A global automotive manufacturer seeking to enhance customer engagement and streamline vehicle exploration through an immersive, technologically advanced touchscreen application.

• Achieve a 58% increase in customer engagement within the first month post-launch.
• Increase onsite vehicle configuration to lead conversion rates by 42%.
• Reduce interaction cycle times by threefold compared to previous showroom tools.
• Support deployment across multiple flagship and global locations.
• Ensure seamless integration with existing showroom systems and legacy components.

• Implementation of emotion-aware user interface powered by live video analysis and facial recognition to tailor the user experience.
• Lightweight, scalable data storage solution supporting rapid and concurrent queries, such as SQLite.
• Support for high-resolution content galleries and static HD video streams to showcase vehicle visuals in showroom-grade quality.
• A fully customizable 3D vehicle configurator with dynamic updates for colors, interiors, and accessories.

• Third-party legacy systems for vehicle data and showroom management.
• Camera systems for facial recognition and emotional analysis.
• Existing content management systems for high-resolution media.

• Support for high-resolution content galleries and static HD videos for immersive visuals.
• Real-time facial recognition and emotional detection to personalize interactions.
• High responsiveness with interaction cycle times at least three times faster than previous tools.
• Scalable architecture to support deployment across multiple locations with potential for future expansion.

Expected to significantly enhance customer engagement with a projected 58% increase within the first month, boost onsite conversion rate by 42%, and achieve a threefold reduction in interaction time, thereby elevating showroom experience, increasing sales efficiency, and extending deployment across multiple global locations.