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Interactive Kiosk Platform for Personalized Consumer Packaging Experiences
  1. case
  2. Interactive Kiosk Platform for Personalized Consumer Packaging Experiences

Interactive Kiosk Platform for Personalized Consumer Packaging Experiences

leancode.co
Consumer products & services
Marketing & advertising

Identifying Challenges in Creating Engaging and Brand-Accurate Visitor Experiences

The client requires an innovative digital solution to provide visitors with a memorable, personalized interaction lasting under one minute, while maintaining brand integrity and safety standards. They face challenges in designing an engaging, intuitive interface for diverse age groups, implementing curated AI-driven visual collections, and enabling remote management of deployed kiosks within a secure infrastructure.

About the Client

A mid to large-sized manufacturing company with a focus on iconic consumer products, seeking to enhance visitor engagement via personalized digital experiences at their flagship facilities.

Goals for Developing an Engaging and Secure Kiosk Customization Solution

  • Deliver a user-friendly interactive kiosk application enabling visitors to design personalized packaging within a 1-minute timeframe.
  • Achieve high visitor engagement, aiming for at least 80,000 interactions within the first three months of deployment.
  • Implement a curated database of AI-generated visuals to balance creativity with brand safety.
  • Permits remote configuration and management of kiosks to facilitate updates and maintenance without onsite access.
  • Ensure an intuitive experience across all age groups with features such as drag-and-drop, tap-to-add stickers, and custom text inputs.
  • Generate a digital 3D preview of the customized packaging as a digital postcard and email delivery to the user.

Core Functional Requirements for a Personalized Packaging Kiosk System

  • Selection interface for choosing backgrounds from a large illustration database (e.g., 6000+ images) with attribute filtering.
  • Features for adding, resizing, rotating, and positioning stickers and text overlays on packaging designs.
  • Visual feedback to show how selected visuals appear on packaging in real-time.
  • A curated AI image library for safer, visually appealing design options, with filtering to prevent offensive content.
  • Generation and emailing of a high-quality digital 3D postcard presenting the customized packaging.
  • Remote deployment and management capabilities allowing updates, configurations, and safeguards to be applied centrally.

Recommended Technologies and Architectural Approaches for the Kiosk Application

Flutter Desktop for cross-platform app development
Microsoft Azure for cloud hosting, storage, and remote management
Open-source headless CMS (e.g., Strapi) for content and visual database management
Curated AI-generated visual library for brand-safe, diverse design options

Essential External System Integrations for Seamless Operation

  • Remote management and update system for kiosks via cloud APIs
  • Email service for sending digital postcards
  • Content management system for curating and updating image libraries
  • Security protocols for secure remote access and data protection

Performance, Security, and Scalability Specifications for the Kiosk System

  • System performance ensuring seamless user interactions within 3 seconds of action
  • High availability and reliability to support 24/7 visitor usage
  • Secure access controls and data encryption for remote management and personal user data
  • Scalable infrastructure capable of handling at least 100,000 interactions in the first quarter

Projected Business Outcomes and Benefits of the Interactive Kiosk Solution

The implementation of this interactive kiosk platform is expected to significantly enhance visitor engagement by providing a memorable, personalized experience that reinforces brand identity. Targeted metrics include over 80,000 user interactions in the initial three months, improved visitor satisfaction scores, and strengthened brand affinity. Additionally, remote management features will optimize operational efficiency and facilitate swift updates, contributing to consistent user experience and safeguarding brand integrity.

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