Development of a Mobile Talent Casting Platform for Entertainment Professionals

The client faced difficulties in providing a seamless and engaging experience for talent professionals and casting agents, including portfolio management, application workflows, and real-time updates. This led to inefficiencies in the casting process, decreased user satisfaction, and hindered market competitiveness, especially during rapid industry shifts requiring accessible mobile solutions.

A mid-sized casting agency operating across multiple countries, aiming to streamline talent recruitment and engagement for models, actors, and artists via a dedicated mobile platform.

• Create a mobile application that supports comprehensive portfolio creation and management for talent profiles, incorporating multimedia capabilities.
• Implement an intuitive job search and application process with filters and application tracking to increase engagement and success rates.
• Enable profile customization, experience updates, and payment information management to streamline talent workflows.
• Integrate real-time notifications to keep users informed about new opportunities, application status, and relevant updates.
• Design an engaging user interface that fosters user motivation through profile strength badges and performance insights.
• Ensure seamless integration with external backend systems, including PHP-based services, with thorough testing and data verification.

• Public profile showcasing multimedia portfolios (images, videos, audio files) accessible to casting professionals.
• Profile management tools allowing users to add experience, skills, and payment details.
• Profile strength indicator to incentivize users to improve their profiles based on achievement badges.
• Job search filters and application tracking system for a simplified application process.
• Push notifications for important updates, new casting calls, and application statuses using a messaging service like Firebase.
• Event management functionalities for scheduling and notifications related to casting events.

• External backend systems with RESTful API endpoints (preferably PHP-based), requiring detailed API documentation and testing.
• Payment processing systems for handling compensation transactions.

• High scalability to accommodate increasing user base, aiming for over 60,000 active talents within four months post-launch.
• Robust performance to ensure fast load times and smooth usability across devices.
• Data security and privacy compliance, especially in handling personal and payment data.
• Seamless user experience with consistent design across web and mobile platforms.
• Thorough testing protocols, including unit tests for backend endpoints and QA involvement, particularly in external API integrations.

The implementation of the mobile talent casting platform is expected to significantly enhance user engagement, with increased profile completions driven by profile strength badges, improved application success rates through real-time updates, and higher interaction levels due to push notifications. These improvements should lead to elevated satisfaction for talent professionals, expanded market reach across multiple countries, and a more competitive position in the entertainment and modeling industry.