Development of a Customer Incentive and Donation Platform for Food & Beverage Industry

Dining establishments face increasing competition and want to incentivize repeated visits while offering cost savings to customers. Additionally, they aim to integrate charitable giving into the dining experience to foster community engagement. Current manual processes and limited digital solutions hinder customer retention and fail to leverage payment integrations for promotional activities.

A regional chain of restaurants seeking to implement a digital platform allowing customers to receive discounts, cashback rewards, and enable charitable donations through seamless mobile payments.

• Create a mobile application allowing users to locate participating restaurants with special discounts.
• Enable users to select dishes, make payments via integrated mobile payment methods, and receive cashback rewards.
• Facilitate easy donation of cashback rewards to selected charities directly from the app.
• Integrate with existing POS and payment systems to streamline transactions and reward distribution.
• Achieve increased customer retention, higher frequency of dining, and promote social responsibility efforts.

• Map-based restaurant locator showcasing partner establishments with discounts.
• In-app menu browsing and dish selection with instant order placement.
• Mobile payment processing using popular methods (e.g., BLIK, direct transfers) integrated via SDK.
• Real-time cashback accumulation and automatic application to subsequent bills.
• Option to convert cashback into donations to predefined charities within the app.
• User account management for transaction history, cashback balance, and donation tracking.

• Mobile payment SDKs (e.g., PayU, BLIK, direct transfer APIs)
• Mapping and geolocation services for restaurant discovery
• Charity donation platforms for processing donations

• Application must support at least 10,000 concurrent users
• Transaction processing time under 2 seconds
• Compliance with data security standards (e.g., PCI DSS for payments)
• Reliable uptime with 99.9% availability

The new platform is expected to significantly increase customer engagement, leading to higher repeat visit rates and increased sales. Cashback rewards and charitable donation features will promote brand loyalty and social responsibility, thereby enhancing brand image. The integration with mobile payments aims to streamline transactions, resulting in faster service and improved customer satisfaction, ultimately driving revenue growth and community impact.