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Interactive E-Learning Microsite for Mental Health Awareness and Advocacy

oomphinc.com

Non-profit

Health & Fitness

Education

Challenges in Data Presentation and User Engagement

Existing mental health survey data lacked accessible, actionable formats for professionals and the public. The need for a targeted, professional platform to convert complex data into shareable insights and advocacy tools was critical to drive behavior change and resource adoption.

About the Client

A collaborative initiative between mental health organizations to promote suicide prevention through data-driven education and advocacy.

Key Goals for the E-Learning Microsite

Transform survey data into an engaging, interactive e-learning experience
Target academic and administrative audiences with a professional tone
Enable users to access and share resources for suicide prevention
Foster advocacy through actionable data-driven pathways

Core System Functionalities

Tabbed navigation for four core chapters (Introduction, Data, Help Resources, Advocacy)
Interactive data visualizations from The Harris Poll surveys
Color-coded sections with unified gradient navigation
Downloadable/shareable resources for social media integration
Embedded video content with YouTube analytics tracking

Technology Stack

Gatsby

React

Hotjar

Google Analytics

Cloudflare

External System Integrations

LinkedIn API for professional sharing
YouTube API for video content
Social media analytics tools
Accessibility compliance frameworks

Non-Functional Requirements

WCAG 2.1 accessibility compliance
Mobile-responsive design
GDPR-compliant cookie management
Real-time performance monitoring
Scalable cloud hosting

Expected Outcomes

Increased public engagement with mental health data, measurable growth in advocacy actions (e.g., resource sharing), and improved accessibility of suicide prevention tools. The platform aims to drive behavior change by connecting users to crisis resources while establishing a scalable model for data-driven health advocacy.