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The organization's outdated digital presence failed to capture the immersive in-person experience, resulting in limited visitor engagement, poor content discoverability, and missed opportunities for environmental advocacy.
A historic zoo focused on wildlife conservation and environmental education, serving over 800,000 annual visitors
Projected 30% increase in average session duration, 25% higher conversion rate for conservation program sign-ups, and improved visitor retention through personalized digital experiences that mirror physical zoo interactions.