Interactive Digital Campaign Platform for Live Event Engagement and Media Sharing

The client faces difficulties in providing real-time engagement for live events, enabling participants and audiences to share media instantly, and integrating user-generated content into interactive platforms that can be moderated and managed centrally. Existing solutions lack seamless media sharing, real-time updates, and audience interaction capabilities, limiting engagement and brand exposure during live campaigns.

A mid-sized organization specializing in running large-scale marketing campaigns and live-event promotions, seeking to enhance audience engagement and real-time content sharing.

• Develop an interactive digital platform that allows real-time sharing of tweets, photos, videos, and comments related to ongoing live events.
• Implement geotagging and mapping features to visualize user-generated media on an interactive map platform.
• Create a virtual participation component enabling fans and audiences to join teams, answer questions, predict outcomes, and earn rewards in real time.
• Ensure content moderation, administrative controls, and integration with social media APIs for seamless user interaction.
• Leverage existing interactive mapping technology while customizing it for live event tracking and media aggregation.
• Achieve increased audience engagement and brand exposure through user-generated content sharing and interactive features.

• Integration with social media APIs (e.g., Twitter API) for real-time media sharing and content posting by participants and audience members.
• An interactive, geotagged map interface displaying user-generated media such as photos, videos, and comments in real time.
• A virtual participation module allowing fans to form teams, answer questions during live events, predict winners, and earn points towards rewards.
• Content moderation and administrative dashboard for managing user submissions, comments, and media content.
• Event tracking overlays to visualize live race or event progress on the interactive map.
• Responsiveness and cross-platform accessibility for mobile, tablet, and desktop users.

• Social media APIs (Twitter, Facebook, YouTube) for live media feeds
• Mapping APIs for geotagging and real-time visualization
• Content moderation and analytics tools
• Reward and gamification systems for user engagement tracking

• Scalable platform capable of supporting high traffic during live events
• Real-time data processing with minimal latency (target latency below 3 seconds for media updates)
• Robust moderation controls to prevent inappropriate content from being displayed
• Cross-platform compatibility for desktop and mobile devices
• Secure data handling and user privacy compliance

The platform is expected to significantly boost audience interaction during live events, increasing user-generated media sharing by over 50%. It aims to enhance brand visibility, promote client social initiatives, and generate high engagement levels comparable to previous successful campaigns. In the original case, media sharing increased markedly, and user engagement was highly favorable; similar impacts are targeted in the new project.